Media-Insert Communications

Will Driverless Cars Need Remote Human Supervisors?

Will driverless cars need remote human supervisors? Over the last few years autonomous vehicle start-ups have raised tens of billions of dollars based on their cars being truly self-driving. Yet, international news agency Reuters reported in September 2022 that they may not in the end be totally autonomous.

Read the complete article to learn about the role of remote human supervisors. 

Client: InformaTech, published by TU Automotive on 20th February 2023. Journalist/Author: Graham Jarvis.

Going beyond SD-WANs in 2023: Rethinking Wide Area Networks

For a number of years, the discussion has been about digital transformation, increasing automation, SD-WANs, data protection, security, and every type of cloud. In 2023, these are still likely to play an important role in organisations and in data centres and now multi-cloud and hybrid cloud are driving changes in data centre networks. This is to better manage new security rollouts, introduce new levels of automation and to also help push forward evolving net-ops strategies.

Find out why organisations should go beyond SD-WANs in 2023, and rethink Wide Area Networks (WANs), by reading the complete article. Also available on the following publications: SDC Channel Insights, and Digitalisation World. 

Client: Trudy Darwin Communications for Bridgeworks Ltd. Author/journalist: Graham Jarvis.

Why Organizations Need to Love their Data

Picture source: Bridgeworks Ltd - The WAN Acceleration Champions

On St. Valentine’s Day, minds and hearts will turn toward loved ones. All that love also creates data and e-commerce and retail store revenue. In the UK, Finder.com reports that £1.37 billion was spent on Valentine’s Day in 2022. Author Reemul Balla reckoned that 76 percent of Brits (40 million) celebrated the occasion. Over in the US, the National Retail Federation, described as the world’s largest retail trade association, has an annual survey done by Prosper Insights & Analytics.

Find out why your organisation should love its data, and that of its customers, by reading the complete article.

Client: Trudy Darwin Communications for Bridgeworks Ltd. Author/journalist: Graham Jarvis. Published on 14th February 2023. 

Connected Autonomous Vehicles will Evolve the Digital Economy

With a growing data influx from connected and autonomous vehicles, automakers their partners and third-party organisations are looking to develop connected autonomous vehicles (CAVs) as a key platform for evolving the digital economy.

They will use artificial intelligence and machine learning, as well as cloud platforms, to offer new services from the value data emanating from each vehicle. The key consideration is about how to extract enhanced value for the data, and to understand the impact of siloed development approaches to the software-defined vehicle, as well as the need for standards across in-car media systems. There is also a need to comprehend how aggregators, content providers and operating systems (OS) suppliers can work with automakers to monetize the vehicle through new consumer experiences.

Find out how autonomous vehicles will evolve the digital economy, read the complete article. 

Client: InformaTech, published by TU Automotive on 13th January 2023. Journalist/Author: Graham Jarvis.

Why Santa’s elves implemented WAN acceleration in his data center

Santa and his elvish data center team have had to consider all solutions to ensure that the Christmas season goes smoothly in 2022.

Find out out they tackled WAN latency and packet loss while increasing bandwidth utilisation, read the article. 

Client: Trudy Darwin Communications for Bridgeworks Ltd. Published by Data Center Dynamics and bylined to David Trossell, CEO and CTO of Bridgeworks. Published on 25th December 2022. 

Connected Car’s Direction Mission Critical or Infotainment?

Over the years automotive vehicles have become increasingly connected, and so connectivity will increasingly underpin the future of the industry.

At least that’s the view that was discussed by Steve Bell, chief analyst – connectivity, Informa Tech Automotive Group at September’s WardsAuto Intelligence Outlook Conference at The Townsend Hotel, Birmingham, Michigan. It also suggests that there is an evolution in vehicle architecture, and a transition to software-defined vehicles that will depend on connectivity to ensure they are up-to-data and cyber-secure. The executive summary of his presentation adds: “The rapid evolution of BEVs means the traditional vehicle business model of profit on initial sales is being replaced by lifetime earnings that rely on over-the-air (OTA) upgrades to enhance the vehicle value to consumers.”

Read the complete article. 

Client: InformaTech, published by TU Automotive. Author: Graham Jarvis. Published on 20th December 2023. 

Black Friday: Why WAN Acceleration Could Make A Difference

Data is very much behind the success of Black Friday – particularly for e-commerce operations. So it’s no surprise that new research from Oxylabs, in collaboration with CensusWide, reveals that 85% of ecommerce organisations have chosen to make more significant use of data to attract customers. In response to their survey of over 1,000 UK and US-based senior decision makers, including CTOs, VPs of Engineering, Chief Data Officers, Heads of Business Intelligence and Heads of Data & Analytics, they comment that this “…highlights how businesses are using newer, more advanced forms of technology, such as web scraping, to get ahead of the competition.”

Read the complete article on Digitalisation World, or on Bridgeworks' website. 

Client: Trudy Darwin Communications. Published by Digitalisation World. Bylined to David Trossell, CEO and CTO of Bridgeworks Ltd. Approximate date: 22nd November 2022

Overcoming latency: Witch WAN for data acceleration?

The witches have used WAN Optimization in the past, but they have found that it doesn’t live up to their expectations.

Halloween is here again, and the witches are hard at work. Yet, their Wide Area Networks are suffering from jitter and packet loss caused by the specter of latency. It’s more trick than treat – even when working remotely, operations are hindered by slow WANs. Backing up and restoring data takes ages to complete, making disaster recovery and service continuity hard to achieve.

The three witches have decided to meet again, but their autonomous brooms have also been hit by technical errors. They rely very much on being able to access the Internet, virtual private networks (VPNs), edge computing and cloud networks. The war in Ukraine is adding an additional challenge, so the witches need to discuss how to implement Secure Access Service Edge (SASE).

Read the complete article. 

Client: Trudy Darwin Communications. Published by Data Center Dynamics, and bylined to David Trossell, CEO and CTO of Bridgeworks.

What Will Be the In-Vehicle Connectivity Gold Standard for ADAS?

The automotive market is very close to adopting the MIPI A-PHY standard for CSI-2 and the DSI-2 standard for connectivity.

Daniel Shwartzberg, director of automotive system solutions at Valens hopes that is will become the connectivity solution of choice. He believes it will offer the automotive industry a standardized SerDes solution for high bandwidth, ultra-low latency, including EMI-EMC robust data links for video.

He explains: “Until this point OEMs and automotive suppliers (Tier 1s) have had to use proprietary, single source solutions for extending video within the vehicle but the A-PHY standard will enable an ecosystem of vendors supplying multiple interoperable products into the market.”

The trouble is, according to Shwartzberg, the words ‘proprietary’ and ‘single source’ aren’t words that the automotive industry enjoys. However, he suggests that a standard offers choice. Yet, there could be a counter-argument that it can restrict innovation. Putting that aside, he describes A-PHY as “a standardized solution offering multi-gigabit link speeds for sensor and display connectivity – things like cameras, radars and LiDARS”.

Read the complete article.

Client: InformaTech, published by TU Automotive 18th October 2022.

Autonomous Insurance: How Future-Ready are insurers?

With connected and autonomous vehicles set to change the insurance liability paradigm away from human drivers, this article examines whether insurers and automakers are really ready for a driverless future.

That’s the question posed by Ulrike Deetjen, partner and co-leader of digital ecosystems for insurers, McKinsey & Co, Kersten Heineke, partner and co-leader of the McKinsey Center for Future Mobility and their co-authors in a blog post on their firm’s website. In it they discuss the future of mobility and argue that forward-thinking motor insurers can update their approaches “to serve climate-conscious, tech-savvy customers”.

They add in their article, Are insurers ready for the future of mobility?: “In the medium term, insurers can plan to jump at new business opportunities, using the insights and data they have collected from mobility insurance solutions to grow into other areas of the mobility ecosystem. Fleet management, buying and selling used cars, the electric charging market, and car servicing sectors are just a few of the many options. More diversity also provides advantages over aggregators, which tend to benefit from standardization.”

Read the complete article on TU Automotive, or on Urgent Communications. 

Client: InformaTech, published by TU Automotive 9th September 2022; Also published by Urgent Communications on 12th September 2022.